In an unanticipated move, Donald Trump's United States Presidential Campaign targeted the Lincoln Project, a political action committee (PAC), with a cease and desist letter this past Friday. The cease and desist letter is in response to an attack ad released by the Lincoln Project, a detail which is fast becoming the centre of discussion in political circles.

The Lincoln Project is a US super PAC formed by a group of current and former Republicans, whose mission is to "Hold accountable those who would violate their oaths to the Constitution and would put others before Americans.” While the Lincoln Project might not be a household name, they are now in the spotlight due to this legal action from the Donald Trump campaign team.

Donald Trump, the 45th president of the United States, has always been a divisive figure. His unconventional style, both as a public speaker and a leader, has incurred both ardent support and vocal criticism. This cease and desist letter is the latest instance of Trump trying to curtail criticism from a variety of sources, a theme throughout his presidency.

While details on the specific content of the Lincoln Project's attack ad are scant at the moment, the fact that it drew such a swift and legal response from the Trump campaign suggests its impact threatened to resonate with the public. This case will certainly spark off discussions about the freedom of speech and the extent to which it can be exercised in political campaigning.

News of the cease and desist letter was broken by Jack Smith, one of the leading figures in the Lincoln Project. Smith is a seasoned political operative known for his involvement with high-profile Republican campaigns. Having received the letter, Jack Smith highlighted the situation, bringing the issue to a wider audience through his personal social media accounts.

Smith remains defiant in the face of the cease and desist letter and showed no signs of retracting the attack ad in question. The Lincoln Project's commitment to holding public figures to account is one that its members take seriously, and Smith is leading the charge. It remains to be seen how this will unfold in the run-up to the Presidential elections. But one thing is certain - the contest will be closely watched, with more surprises in store.

The cease and desist letter marks an interesting turn in an already unusual political season. This event has ensured that as Donald Trump battles against his Democratic rival in the upcoming election, the trailing PACs will not be a non-factor. On the contrary, they might prove to be key players as the country decides on its next leader. As we move into the prime election season, all eyes are on the political strategies that campaigns —not only the candidates— employ, making for an intriguing watch.