Top Strategies for Using Negative Keywords

Aug 14, 2014 · 31m 59s
Top Strategies for Using Negative Keywords
Description

Shane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined negative...

show more
Shane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined negative keyword lists for your industry, dig through your search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords, the frequency at which you should be adding negative keywords and the quick fix of turning off close variants when your CPA is out of control.

A step-by-step guide to creating Negative Keyword lists and Keyword Mining with SQR’s can be found in the PPC Professionals AdWords Best Practices Tutorial.
show less
Information
Author WMR.FM
Organization iHeartRadio
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search