Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies
Aug 2, 2022 ·
32m 22s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Ben and Jerry’s is a worldwide brand that is trusted and loved by many. What does it take to support and grow a brand of this size? Today, Rebecca Robinson,...
show more
Ben and Jerry’s is a worldwide brand that is trusted and loved by many. What does it take to support and grow a brand of this size?
Today, Rebecca Robinson, Head of Marketing Operations for North America at Ben and Jerry’s joins us to share the unique journey the company has embarked on and how they keep growing and maintaining their unique, equitable brand.
In this fun and delightful conversation with Rebecca, we get to hear about the culture at Ben and Jerry’s and discuss:
Nurturing relationships with a broad variety of customers
Knowing not only how to reach your customer, but also understanding where your brand stands in it’s own lifecycle
Why authenticity and honesty are critical to brand equity
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
show less
Today, Rebecca Robinson, Head of Marketing Operations for North America at Ben and Jerry’s joins us to share the unique journey the company has embarked on and how they keep growing and maintaining their unique, equitable brand.
In this fun and delightful conversation with Rebecca, we get to hear about the culture at Ben and Jerry’s and discuss:
Nurturing relationships with a broad variety of customers
Knowing not only how to reach your customer, but also understanding where your brand stands in it’s own lifecycle
Why authenticity and honesty are critical to brand equity
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company