We talk with Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions. 

Key Points:

• P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.
• The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.
• Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.

CPG Launch Leaders podcast is presented by Bold Strategies, Inc.   www.boldstrategies.com