thoughtbot's Smashingly Successful Podcast Strategy with Lindsey Christensen
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Description
Today’s episode features Lindsey Christensen, Chief Marketing Officer at thoughtbot and host of the show Giant Robots Smashing into Other Giant Robots, which has been alive and smashing for eight...
show moreKey Takeaways:
📣 3:08-3:41: The motto that led to Thoughtbot's podcast strategy
💪 4:19-5:59: The fight for your audience's attention
🤓 8:47-9:50: Podcasts as a recruiting tool
💡 10:58-12:33: How podcasts fit into Thoughtbot's strategic plans
🏆 13:22-13:56: Making the goal to create valuable content
🤖 15:22-16:48: An evolution in the Giant Robot's lifecycle
🧠 17:10-19:05: Advice for marketers thinking about brand podcasts
Related Resources:
Lindsey’s LinkedIn: https://www.linkedin.com/in/lindseychristensen/
thoughtbot’s website: https://thoughtbot.com/
Giant Robots Smashing into Other Giant Robots Podcast: https://www.giantrobots.fm/
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