The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA
Sep 6, 2021 ·
26m 17s
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Description
Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.” If you want to innovate, you need the...
show more
Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”
If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.
Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.
In this episode, we discuss:
-Theodor’s innovative ad-agency sitcom
-Why mistakes aren’t the enemy, doing nothing is
-How to balance the need for diverse input with leadership
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
show less
If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.
Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.
In this episode, we discuss:
-Theodor’s innovative ad-agency sitcom
-Why mistakes aren’t the enemy, doing nothing is
-How to balance the need for diverse input with leadership
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
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