The Serendipity of Discovery: What Zulily delivers is more than goods
![The Serendipity of Discovery: What Zulily delivers is more than goods](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/57f3f76f4f3e8817a2a8928ac16fd1f7.jpg)
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Description
With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up. Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one...
show moreToday’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.
We discuss:
List shopping or chore shopping vs. an online discovery experience
Retail storytelling and the shop early model
Shifts in E-commerce advertising and marketing
Information
Author | Sweet Fish |
Organization | Sweet Fish |
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