John Watson aka John Prolly aka The Radavist is a pioneer of online cycling content creation. His blog prollyisnotprobably.com was one of the most visited cycling blogs in the early 2010s. The site morphed into The Radavist in 2015 and sits among the top cycling blogs worldwide.

We discuss the origin of his blog and the reasons he made the transition to The Radavist. We also discuss his decision to sell the site to Pro's Closet in 2021.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter