The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27

Jul 31, 2024 · 48m 19s
The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27
Description

Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest...

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Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder management - and not forgetting, fun!
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Author Lane
Organization Barry Fearn
Website -
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