Content is the lifeblood of a great customer experience, but many organizations continue to struggle to put in place a content strategy and operationalize it to maximize its full potential. Cathy McKnight, Chief Problem Solver at The Content Advisory, knows this well and spends her time working with companies to solve their content problems. Some of things we talked about on the podcast include:

• The different places content operations can sit in an organization and how to determine which approach is right for your company.
• How to create a content operations framework (and what it is).
• The importance of executive buy-in for a content strategy and content operations
• The role of generative AI in content strategy.
• The roles and responsibilities and the technology needed for content operations.

About Cathy McKnight
Cathy McKnight is the Chief Problem Solver at The Content Advisory, a content consulting firm that balances the art of science of intelligent content strategy and operations. She works with companies to maximize their potential for success and profitability by helping them solve their content and martech challenges by building realistic strategic roadmaps to their definition of success.

Cathy has years of experience in content strategy, content operations, content governance, technology strategy and implementation, and more.

Where You Can Find Cathy:

• LinkedIn: https://www.linkedin.com/in/cathymcknight/
• Twitter: https://twitter.com/cathymcknight
• Website: http://www.contentadvisory.net/

Additional Resources:
Uncharted Journeys Podcast: https://www.unchartedjourneys.net/