Franziska Iseli, a maverick entrepreneur and leading brand strategist, has a rebellious reputation for always wanting to do things differently. An eternal optimist, no challenge seems too big for Franziska. In 2013, she was named Young Entrepreneur of the Year for her innovation, creativity, and philanthropic work with Singularity U and the United Nations. We discuss her book "The Courage Map: 13 Principles for Living Boldly." When people ask Franziska what she does, how does she like to reply? The book starts with a letter addressed to courage. What is Franziska's thinking? If courage wrote back to Franziska, what would that letter say? Courage is a skill to be learnt. Why does Franziska believe it can be learnt? Do many of us misunderstand courage in it's most simplistic form? Is there a trigger Franziska calls upon when she knows she is going to need courage? Courage helps people stay true to themselves. When was Franziska not true to herself? Do you own your truth? How do you know if you own your truth? How has courage allowed Franziska to stay true to herself? Why do we not ask, "do you have a reason?" The phone call that changed the way Franziska looked at life forever What does Franziska wish she had the courage to say to her father? One strategy Franziska discovered that stops fear from pulling her into an emotional prison -- journaling. What ideologies about courage have Franziska changed in recent times? How Franziska sees fear as aliens Some stories can quash our courage and lead us to live in fear - did that happen to Franziska? What if there is only perfectly imperfect? Which of the 13 principles for living boldly is the most misunderstood? The next chapter, what would be the 14th principle? Freedom and creating a lifestyle around your work   LINKS   Franziska Iseli https://www.franziskaiseli.com   The Courage Map book https://www.franziskaiseli.com/thecouragemap/   The Mojo Radio Show Patreon page https://www.patreon.com/themojoradioshowpodcast   Top 10 Cowbell songs of all time https://ultimateclassicrock.com/cowbell-songs/   The Mojo Radio Show website themojoradioshow.com   The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/   The Mojo Radio Show on Twitter https://twitter.com/tmrspod   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”. Hunter S Thompson.
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