The Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part Two)

May 9, 2024 · 15m 41s
The Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part Two)
Description

In the second half of this insightful episode, David continues his conversation with marketing powerhouse Grace Tobin. Grace shares her brave pivot from big pharma to biotech, where she launched...

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In the second half of this insightful episode, David continues his conversation with marketing powerhouse Grace Tobin. Grace shares her brave pivot from big pharma to biotech, where she launched their sole product and shaped a new post-pandemic market. You'll hear her experiences leading global billion-dollar brands, managing massive budgets and teams across continents, while making strategic bets on high-impact channels. The conversation explores building strong agency partnerships through mutual respect, healthy debate, physical presence, and treating partners as an extension of your team. As Grace reveals the qualities she'll prioritize in her next role - a people-first culture and visible women leaders - her guidance on being present and savoring each stage offers wisdom for every aspiring leader.
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Author Forbes Books
Organization ForbesBooks
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