Whether the idea is for you to add a blog to a business website or you want to share personal thoughts with the public, it is important for you to attract all of the readers you can. The main purpose of creating a blog is to attract many readers, regardless of whether it's a commercial or personal blog. No matter the purpose of your blog, whether you're trying to monetize the blog in a commercial setting or just vocalize your experiences and thoughts, you definitely want targeted readership.