The InFOCUS Podcast: Tom Cheli
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Description
According to recently released data from BIA Advisory Services, local advertising is expected to reach $161.7 billion in 2023, a decrease from the previous estimate of $165.7 billion. BIA attributed...
show moreThe conclusion got Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV.
Tom Cheli joins us on the Podcast to share more of his thoughts on the subject.
Information
Author | Radio Ink Magazine |
Organization | iHeartRadio |
Website | - |
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