On June 27, a novel new over-the-air television brand that seeks to bridge the divide between Republicans and Democrats with “bite-sized videos and informational text” to the “purple majority” made its debut in Milwaukee. Now it is coming to a Columbus, Ohio TV station.

To learn more about PurpleTV and the man behind it, we welcome Matthew Davidge to this InFOCUS Podcast, presented by dot.FM.

Davidge is also known for his role at low-power TV station owner Roseland Broadcasting, and for TV station owner SagamoreHill Broadcasting. And, he also offers his thoughts on the future of TV and his perhaps incendiary comments about what he thinks of broadcast TV commercials.