Convergent TV ad serving solutions are at the heart of what Beachfront provides its partners. What does this mean for broadcast television sales executives looking to maximize ROI for a client?

Chris Maccaro, a media and ad tech veteran with more than 20 years of experience leading, transforming, and driving growth across a wide range of organizations who was named CEO of Beachfront in 2018, chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about the power of programmatic and why a cross-platform approach remains key to any marketing campaign.