The Future of Brands (or do they have a Future?)

Feb 14, 2020 · 24m 2s
The Future of Brands (or do they have a Future?)
Description

Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have...

show more
Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have been built up until now, will be very different from the way they will need to be built in the future. The world has changed. The consumer has changed. So why hasn’t marketing? What hasn’t branding? Why haven’t we adapted and evolved to make sure our innovation efforts are aligned with the march and progress of technology itself? Principles and fundamentals of marketing will only take you so far. After which, it’s time to explore what exists at the bleeding edge.
___________________________________________
WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel. 
   
show less
Information
Author OC Talk Radio
Organization OC Talk Radio
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search