We discover that diversification is the theme of this season. This is the story of Edwin Ronoh a farmer from Sergoit Ward who is farming purple variety passion fruit on approximately 12 acres of land. His story is illustrating the current state of agribusiness in Kenya’s food basket county with more and more diversification happening especially across generation of farmers.We also speak to Mr Patrice Ngenga from the Fresh Produce Exporters Association of Kenya (FPEAK) who talks about how Kenyan farmers can make the most of the export market.This episode references the MARKUP Kenya study on the Passion fruit value chain in Kenya that was conducted in Uasin Gishu County. More information about this study and the work that MARKUP Kenya is involved in is available at www.markupkenya.orgYou can listen to this episode at any platform of your choosing. You can also find links and access to other materials on our website at www.mazao.markupkenya.org.CREDITSPhotography By Kathomi PhotographyHosted by Jason Runo and Sheila KariRecorded by Doris OnyangoCreative Director Dan AcedaProduced by SemaBOX Hosted on Acast. See acast.com/privacy for more information.