Guests: Steve French, chief operating officer at Natural Marketing Institute and Karen Winterich, professor of marketing and Gerald I. Susman Professor in Sustainability at the Penn State Smeal College of Busienss.

As we attempt to eliminate waste and slow down climate change, we’re seeing a shift to a circular economy or circular business model where products and materials are repurposed in new cycles. This has become a higher priority across the globe but the endeavor is not simple. And it’s far from becoming the norm. Only 8.6% of our world is circular, according to the 2020 Circularity Gap Report.

Today, we’ll discuss the power of the circular economy and how it can meet the needs of countries, businesses and communities with vastly fewer materials and emissions.