Explicit

The Behaviour Business Episode 3 - Sciencing The Sh*t Out of Problems

Mar 15, 2020 · 36m 58s
The Behaviour Business Episode 3 - Sciencing The Sh*t Out of Problems
Description

In the movie 'The Martian', Matt Damon's NASA scientist "sciences the sh*t" out of problems to help him survive on Mars. Why don't we approach business problems - problems that...

show more
In the movie 'The Martian', Matt Damon's NASA scientist "sciences the sh*t" out of problems to help him survive on Mars. Why don't we approach business problems - problems that require understanding and influencing human behaviour - in the same way? How can behavioural science be applied to help us find better solutions for business?

In this episode, you'll learn about some of the ways evidence - not intuition - can be combined with behavioural science to help businesses make better decisions, from some leading experts:

- Hannah Lewis, founder of Behave London, on using evidence to make better business decisions;
- Duncan Smith, MD of Mindlab International, on reactance bias, and how people can be just as irrational in business as elsewhere;
- Koen Smets, business development consultant and writer, on the difference between the academic and business mindset to experimentation, and how we use data;
- Kate Glazebrook, co-founder of behavioural science recruitment platform 'Applied', on how we probably trust our judgment, and training, in business more than we should;
- Leigh Caldwell, co-founder of Irrational Agency, on the importance of testing in context;
- Richard Shotton, founder of Astroten and author of 'The Choice Factory', on how simple, cost-effective, real-world experiments can uncover better insights into behaviour.

This podcast is a must-listen if you want to make better business decisions based on what people actually do - rather than what they say they do.

Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc

Richard Shotton's book 'The Choice Factory' is available here: https://amzn.to/2UzAUMp
show less
Information
Author Richard Chataway
Organization Richard Chataway
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search