The Behaviour Business Episode 16 - Evolutionary Ideas with Sam Tatam
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Description
In this episode of The Behaviour Business podcast, Richard Chataway speaks to Sam Tatam, Global Head of Behavioural Science at Ogilvy, and author of the newly released book 'Evolutionary Ideas'....
show moreTogether they discuss how a kingfisher can create the design of a new train, how Russian dolls inspire how cosmetics are made, and how making passengers walk seven times as far to collect their luggage from the baggage carousel can make people complain less, not more.
Sam's new book 'Evolutionary Ideas' is on sale now, you can buy your copy here: https://linktr.ee/evolutionaryideas
And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc
Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.
Information
Author | Richard Chataway |
Organization | Richard Chataway |
Website | - |
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