Welcome to season 2 of The Behaviour Business podcast. In season 1, we heard from 25 experts about the diverse ways that behavioural science can be applied for business success, with each episode covering a different area explored in my book.

Since I started those interviews in 2018, there’s been a lot of great books published that give us a better understanding of behaviour, and it’s importance for business.

So in season 2, I’m going to be speaking to authors of some of those books, to give you a flavour of their work, and to find out about the latest thinking about behaviour - and what it means for business.

To open season 2, I couldn’t have hoped for a better interviewee than Andy Nairn, who talked to me about his new book 'Go Luck Yourself' (out in June 2021). It’s no exaggeration to say Andy is one of the leading brains in UK advertising, having been named by Campaign magazine the top brand strategist in the UK, for the 3rd time in a row. Business Insider has also named him one of the top 5 creative people in world advertising. He's won an astonishing 24 IPA Effectiveness Awards as well as the top 2 planning prizes in the USA.

He is one of the 3 founders of Lucky Generals, a creative company that has been shortlisted for Campaign's Agency of the Year for 5 years in a row, and also chairs Dark Horses, a sports marketing agency for those who want to break away from the field (shortlisted for Young Agency of the Year at the BT Sports Industry Awards, for the last 2 years in a row).

I spoke to Andy about his first book GO LUCK YOURSELF, which is a fantastic read and full of wit and wisdom about how brands can use luck, good and bad, to their advantage. A huge thanks to Andy for sparing the time to talk to me about it. And you can feel great about reading his book too, as all the royalties go to help working class kids get a lucky break into the creative industry.

Pre-order Andy's book on Amazon here: https://amzn.to/2RimYGY

We had a fascinating chat about Andy’s book and the concept of luck, and why so much of what we do in business ignores it. If you’re looking for your business to rectify some bad luck – and let’s be honest there’s plenty of that around at the moment – or make the most of some good luck, there’s a lot to learn here. I hope you enjoy our conversation.

In the conversation Andy and I discuss this brilliant Lucky Generals Super Bowl Amazon ad: https://www.youtube.com/watch?v=xxNxqveseyI

Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ