The ABM Approach to Content Marketing with Sarah Noel Block
Nov 17, 2022 ·
3m 32s
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Description
If you are not doing this, you are leaving money on the table. 👇👇👇 The whole point of Account Based Marketing is to personalize content & experiences to the specific...
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If you are not doing this, you are leaving money on the table.
👇👇👇
The whole point of Account Based Marketing is to personalize content & experiences to the specific accounts that are the best fit for your company.
𝚂𝚘 𝚠𝚑𝚢 𝚊𝚛𝚎𝚗'𝚝 𝚢𝚘𝚞 𝚒𝚗𝚌𝚕𝚞𝚍𝚒𝚗𝚐 𝚝𝚑𝚘𝚜𝚎 𝚊𝚌𝚌𝚘𝚞𝚗𝚝𝚜 𝚒𝚗 𝚢𝚘𝚞𝚛 𝚌𝚘𝚗𝚝𝚎𝚗𝚝 𝚌𝚛𝚎𝚊𝚝𝚒𝚘𝚗 𝚙𝚛𝚘𝚌𝚎𝚜𝚜?
The process is straightforward:
🪪 IDENTIFY the accounts you'd like as customers
🎙 INTERVIEW the decision makers at those accounts
📰 CREATE articles, podcasts, videos from that interview
📢 AMPLIFY that content through all of marketing channels
The benefits are endless:
🚪 OPEN DOORS with accounts that don't respond to sales outreach
🤝 BUILD RELATIONSHIPS with buyers at your top accounts
👀 EXPANDED VISIBILITY because the account your interviewed is connected with companies that look just like them
This episode is PACKED with value - huge thanks to Sarah Noel Block from Tiny Marketing for joining me on Account Based Beverages!
show less
👇👇👇
The whole point of Account Based Marketing is to personalize content & experiences to the specific accounts that are the best fit for your company.
𝚂𝚘 𝚠𝚑𝚢 𝚊𝚛𝚎𝚗'𝚝 𝚢𝚘𝚞 𝚒𝚗𝚌𝚕𝚞𝚍𝚒𝚗𝚐 𝚝𝚑𝚘𝚜𝚎 𝚊𝚌𝚌𝚘𝚞𝚗𝚝𝚜 𝚒𝚗 𝚢𝚘𝚞𝚛 𝚌𝚘𝚗𝚝𝚎𝚗𝚝 𝚌𝚛𝚎𝚊𝚝𝚒𝚘𝚗 𝚙𝚛𝚘𝚌𝚎𝚜𝚜?
The process is straightforward:
🪪 IDENTIFY the accounts you'd like as customers
🎙 INTERVIEW the decision makers at those accounts
📰 CREATE articles, podcasts, videos from that interview
📢 AMPLIFY that content through all of marketing channels
The benefits are endless:
🚪 OPEN DOORS with accounts that don't respond to sales outreach
🤝 BUILD RELATIONSHIPS with buyers at your top accounts
👀 EXPANDED VISIBILITY because the account your interviewed is connected with companies that look just like them
This episode is PACKED with value - huge thanks to Sarah Noel Block from Tiny Marketing for joining me on Account Based Beverages!
Information
| Author | Jim Gilkey |
| Organization | Jim Gilkey |
| Website | - |
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