Telling Your Brand's Story | Joe Vogel's Journey, Founder & CEO of Timpanogos Hiking Co.
Apr 24, 2024 ·
34m 34s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Joe Vogel, the Founder & CEO of Timpanogos Hiking Co., joins Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast. Joe talks about building his brand...
show more
Joe Vogel, the Founder & CEO of Timpanogos Hiking Co., joins Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast. Joe talks about building his brand and incentivizing people to explore Utah's mountains as a fun element of his business. He also shares his background in switching careers and dealing with the challenges of running a startup. With an audience-based approach, Joe built his storefront with the customer in mind including what they will see and experience when they walk through the store and what the entire journey will be from walking in the front doors to purchasing a product. They catch up on the latest news, including new regulations from the FTC that will impact companies nationwide. With a brand centered on storytelling, Timpanogos Hiking Co. tells the story of Utah's beloved peaks, further inspiring locals to explore their home state. Tune in to learn more! "I approached it similarly to the way I would approach writing a book, which is thinking about the audience...What do I want the journey to be?"
If you enjoyed this episode and want to support us, please follow our show, leave a review, and share it with your friends. Check out our YouTube channel and subscribe so you don’t miss a Silicon Slopes Live video. Let us know in the comments if you have any questions.
Our website: https://www.siliconslopes.com
Show links: https://www.motionops.com
Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Social:
Twitter - https://twitter.com/siliconslopes
Instagram - https://www.instagram.com/siliconslopes/
LinkedIn - https://www.linkedin.com/company/silicon-slopes/
YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw
Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
show less
If you enjoyed this episode and want to support us, please follow our show, leave a review, and share it with your friends. Check out our YouTube channel and subscribe so you don’t miss a Silicon Slopes Live video. Let us know in the comments if you have any questions.
Our website: https://www.siliconslopes.com
Show links: https://www.motionops.com
Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Social:
Twitter - https://twitter.com/siliconslopes
Instagram - https://www.instagram.com/siliconslopes/
LinkedIn - https://www.linkedin.com/company/silicon-slopes/
YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw
Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Information
Author | CEO.com |
Organization | CEO.com |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company