Tao of Sports Ep. 37 - J. Ryan Williams (Sr. Director of Sales Development, AdRo
Feb 9, 2013 ·
27m 46s
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Description
One of the newest ways to build ticket retention online is the world of “retargeting.” AdRoll is a San Francisco tech company focused on retargeting that has helped manage several...
show moreOne of the newest ways to build ticket retention online is the world of “retargeting.” AdRoll is a San Francisco tech company focused on retargeting that has helped manage several online ticket initiatives for NFL, NBA, MLB, NHL, and MLS franchises. J. Ryan Williams explains exactly what retargeting is and some of the tactics that can be used to generate more revenue out of fans already interested in your product. An added bonus is that he can do the Arkansas Razorbacks “hog call” if you ask him.
Information
Author | Tao of Sports Podcast |
Organization | Tao of Sports Podcast |
Website | - |
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