Tao of Sports Ep. 324 – TJ Ansley (Director of Digital Media, Portland Trailblaz

Apr 18, 2014 · 30m 28s
Tao of Sports Ep. 324 – TJ Ansley (Director of Digital Media, Portland Trailblaz
Description

As more social platforms emerge, it takes an entire staff at an NBA franchise to adapt and create content continually for a department that wasn’t around 10 years ago. TJ...

show more
As more social platforms emerge, it takes an entire staff at an NBA franchise to adapt and create content continually for a department that wasn’t around 10 years ago. TJ Ansley talks about his tenure with the Portland Trailblazers as they expand into new markets online, as well as his experiences with the Columbus Crew MLS in order to build fan loyalty to the overall product and above all else, create an affinity for that product which translates into revenue. Ansley discusses the NBA’s movement into China, as well as some of the ways that the Trailblazers help create new avenues of interest in their brand with the local fanbase. Twitter: @TJAnsley
 
show less
Information
Author Tao of Sports Podcast
Organization Tao of Sports Podcast
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search