Tao of Sports Ep. 280 – Paige Farragut (SVP Ticket Sales, Texas Rangers)

Jan 6, 2014 · 27m 34s
Tao of Sports Ep. 280 – Paige Farragut (SVP Ticket Sales, Texas Rangers)
Description

Fifteen years after leaving the Dallas Stars for the Texas Rangers, Paige Farragut is now one of the top executives selling tickets in Major League Baseball. Farragut talks about the...

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Fifteen years after leaving the Dallas Stars for the Texas Rangers, Paige Farragut is now one of the top executives selling tickets in Major League Baseball. Farragut talks about the highs and lows of selling both two straight seasons of World Series appearances by the franchise, as well as methodology toward keeping those customers long-term through incentivized season ticket holder programs. Farragut talks about the industry’s future, as the cusp of CRM data collection grows, so that franchises learn as much as they can about the prospective and current customers they have in the community.
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Author Tao of Sports Podcast
Organization Tao of Sports Podcast
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