SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
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Here's what you need to know for today in the business of podcasting:https://digiday.com/media-buying/sirius-xm-creates-a-podcasting-brand-safety-and-suitability-tool-for-advertisers/https://www.therebooting.com/p/when-data-misleadshttps://www.theverge.com/2023/9/6/23859965/youtube-fewer-ad-breaks-longer-lengthhttps://www.mediapost.com/publications/article/388718/digital-cpms-plummet-2h-rebound-expected.htmlhttps://www.advertisecast.com/podcast-advertising-rateshttps://adage.com/article/special-report-tv-upfront/advertisers-arent-moving-streaming-tv-quickly/2514041…as for the rest of the news: https://adage.com/article/measurement/nielsen-announces-layoffs-9-global-workforce/2514626 of its global workforce, The ANA and the 4As have...
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Author | Bryan Barletta |
Organization | Bryan Barletta |
Website | - |
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