SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth
Jan 29, 2020 ·
23m 54s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise...
show more
Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
show less
Information
Author | Casted |
Organization | Casted |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company