Chyrsler has been on life support for about 25 years. Other owners from Daimler to FCA to now Stellantis have promised to revitalize the brand, but now it sits with one product in the minivan.
I've believed Stellantis CEO Tavares when he said brands had 10 years to be turned around, and a belief that they were working on new platforms and powertrains that would be appropriate for the North American market, versus just taking FCA platforms and giving them a facelift and saying "good enough".
But my optimism was misplaced. The 2nd quarter financials were poor, and Stellantis is now on the warpath to eliminate brands if they aren't profitable. Chrysler is an obvious target, and I'm mad as heck about it.
After starving the brand for new product, including the 3.5 years Stellantis has been formed, suddenly it's potentially on the chopping block. How unfair an end to a storied brand.