Stay The Course, Change Your Business Model, Or Shut Down the Company? on Georgia Podcast

Jason Scott Montoya
Protheseos Inc.

Jason Scott Montoya grows small business owners, teams, and incomes around Atlanta, Georgia as a freelance consultant. He's also an author of two books, one for aspiring freelancers (Path of the Freelancer) and another for striving small business owners (The Jump). On his blog — JasonScottMontoya.com — He shares stories and systems to live better and work smarter. Jason lives with his wonderful wife and five cherished children in Atlanta, Georgia.

Book Outline Topics

Exploring the Five Natural Stages (IDEMA) of Every Business

IDEMA Framework - IDEMA is a project management process for capturing and sustaining ideas. Ideate, Discover, Execute, Maintain, Audit. https://medium.com/@IDEMA/idema-a-framework-for-capturing-sustaining-ideas-91cc811d917

The Jump: From Rogue Action Management (RAM) To System-Oriented Leadership (SOL)

Should You Stay On Course, Change Your Business Model, Or Shut Down the Company?

Step 1: Transform Your Business By Leveling Yourself Up

a. Understanding Your Growth Trajectory, & How You Accelerate The Journey
b. Internal Dive: Facing Your Fears & Knowing Yourself
c. Embracing Reality & Accepting Responsibility
d. Leading Courageously & Operating Wisely
e. Outwardly Manifesting Your Transformation

Step 2: Build A Strong Business Foundation

The Formula for Intentionality - https://www.jasonscottmontoya.com/images/2019/08/formula-intentionality.png

The Strategy Formula for actioning your business intentions - The Four Pillars of Business Strategy helps us identify our offering, positioning, leverage, and promotional strategies. https://www.jasonscottmontoya.com/business-development/464-business-mission-strategy

Step 3: Lead Your Dedicated Team Forward

How The Fig Tree Parable Guides our leadership approach

Step 4: Elevate Your Business With Bullet-Proof Systems & Mental Models

Eight Mental Models To Help You Move Your Small Business Forward

A Five-Phase Process For Transforming Your Business From Chaos To Order https://www.jasonscottmontoya.com/business-development/304-transform-business-effective

Three Stories

1.  There was a moment several years into my small business, where I questioned moving forward. At that moment, I decided to proceed with the business and rebuild it the way I would if I had started over at that moment. Here, we can also explore the Formula for Intentionality, which is a visual tool for building a strong business foundation and making sense of how purpose, mission, vision, and core values work together. https://www.jasonscottmontoya.com/images/2019/08/formula-intentionality.png

2.  The story of how our marketing business was chaotic and struggled to retain good project managers. To resolve this, we developed the IDEMA project management process for capturing and sustaining ideas. It allowed a group of creative folks to make stuff happen without that elusive project manager we sought. Ideate, Discover, Execute, Maintain, Audit. https://medium.com/@IDEMA/idema-a-framework-for-capturing-sustaining-ideas-91cc811d917

3.  The story of shutting down my marketing company to pursue solopreneurship. Sometimes, ending things is the best thing to do for you the small business owner, your team, and the future of everyone involved. https://www.jasonscottmontoya.com/idema/341-audit-ending-transition


Website and/or Social Media Links
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https://www.linkedin.com/in/jasonscottmontoya
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