SPLIT TESTING EMAILS

Dec 20, 2021 · 3m 34s
SPLIT TESTING EMAILS
Description

Email split testing means testing the original version of your email (the control) against another version (the variation, or variant) where you have changed a single element, like an email...

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Email split testing means testing the original version of your email (the control) against another version (the variation, or variant) where you have changed a single element, like an email subject line, a call to action (CTA) button, or a part of the design. As we said, split testing means changing just one element.
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Author Lortie King
Organization Lortie King
Website -
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