In this episode, podcast host, Matt Sykes, looks at the upfront contract and explains why this well-known sales technique can be one of the most effective tools to not only get a first-time sales conversation off to a great start, but increase the likelihood of turning the discussion into a meaningful sales opportunity.

During this podcast, Matt discusses:

• What is an upfront contract and why would you want to use one

• How buyer safety and seller safety are both critical if a sale is to happen

• The 4 component pieces of an upfront contract and how best to deliver them

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min