Social Sleuthing for ABM Success with Lindsay McGuire

Jan 5, 2023 · 5m
Social Sleuthing for ABM Success with Lindsay McGuire
Description

The 🔑 to unlocking your next level of ABM? 🕵️‍♀️ social sleuthing 🕵️‍♂️ https://www.linkedin.com/in/ACoAAAnuDPMBHpMdXheXSrvbeZ2Sh_qzLU0hIIU of https://www.linkedin.com/company/formstack/ joins us on this week's https://www.linkedin.com/company/account-based-beverages/ to explain this concept: 🔎 study 10-15 people...

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The 🔑 to unlocking your next level of ABM?

🕵️‍♀️ social sleuthing 🕵️‍♂️

Lindsay McGuire of Formstack joins us on this week's Account Based Beverages to explain this concept:

🔎 study 10-15 people at top customer or prospect accounts
📓 write down what they share, comment on, or talk about
🎙 craft your messaging to their specific interests/concerns

Listen to the whole episode to hear the full breakdown & please subscribe to the Account Based Beverages Podcast if you aren't already!
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Author Jim Gilkey
Organization Jim Gilkey
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