Today’s conversation is with Greg Cook.  Many of you know Greg fro his 10 years at the IFA, running all things marketing. Well, today he has parlayed all of that experience and more, as he heads up Silvercrest Technology and Marketing, as President and CEO.  Among our topics of conversation today, are just how much the lines have fuzzed between the disciplines of marketing and technology and what the recipe calls for in today's post COVID world of franchise marketing.   Silvercrest was founded in 2011 to fill a growing need for franchisees to access marketing and media efficiently.  The agency is dedicated to delivering brand solutions for franchised and multi-unit organizations utilizing a combination of proprietary technology, customer data, marketing needs, and media buying, harnessed in one sophisticated yet simple platform.  Greg Cook joins us today to discuss his recipe for successful franchise and multi-unit level marketing.