Carla Jones and Shani Gooden are the founders of I Am My Sister's Keeper (IAMMSK), an organization launched in 2016 in Wilmington, Delaware. This nonprofit focuses on empowering girls and young women between the ages of 6 to 25 through holistic programs that build leadership, self-confidence, and entrepreneurial skills. The organization's mission is to support young women in becoming Responsible, Resilient, and Respectful members of their community.

IAMMSK offers various initiatives such as the Next Generation program for younger girls and the Dream Chasers program for teens, providing mentorship, skill-building activities, and community service opportunities. The organization has gained recognition from local government officials for its positive impact on the community, especially in promoting sisterhood and the personal growth of its participants.