Hey everybody! Joining me this week is Sam Corcos, software developer, community builder, and Co-founder and CEO of Levels, a company that aims to reverse the trend of metabolic dysfunction. Figure out who your biggest champions are and lean into them a lot more Levels started with the performance and athletic market to build brand credibility and thought leadership, to then move into mainstream health and wellness in 2021. Focusing on metabolic health, Level’s product gives personalized insights into how different foods affect your body and your health. In this episode, Sam talks about the metabolic health crisis, how Levels is solving this problem, the science behind Levels, tactics for team alignment, product-market fit strategies, and importance of communities for business growth. Episode Quotes "We need to break the stigma around glucose monitoring and make it an objective desire." "Figure out who your biggest champions are and lean into them a lot more." "Ship early, ship quickly, and keep learning from your customers." Listen to Learn 00:52 - Career background and journey to Levels 04:50 - Understanding metabolic dysfunction and sugar addiction 16:06 - Why there's less attention on metabolic health 21:33 -What is Levels, how it works, future plans 30:16 - Level's operating system and decision making frameworks 35:50 - Tactics for team alignment, focus, product-market fit 40:20 - Community led-growth, Making key hires 42:56 - Challenges encountered and lessons learned 46:52 - Advice for entrepreneurs