This week, Joe chats with Blake Johns, the founder of Smokeye Hill Whiskey, who shares the incredible story of his premium craft bourbon's meteoric rise. Blake recounts his journey from world champion equestrian to whiskey entrepreneur, detailing how his family's Arizona ranching heritage inspired the authentic brand story behind Smokeye Hill. The conversation delves into the challenges of entering the competitive spirits industry as a newcomer and the game-changing impact of unexpectedly winning Bourbon of the Year at the prestigious Ascot Awards. Blake offers insights into the complexities of scaling production in the bourbon industry while maintaining premium quality, and shares valuable entrepreneurial advice on taking risks and following one's passion. Listeners will gain a fascinating look at the craft spirits industry and the journey of creating an award-winning bourbon from scratch. Whether you're a whiskey enthusiast or an aspiring entrepreneur, this episode provides an intoxicating blend of family heritage, business strategy, and the pursuit of the perfect bourbon.