S4 E70 - The dynamic shape of a brand. The Italian way of Cappelli Identity design (Interview)

Jan 20, 2022 · 26m 18s
S4 E70 - The dynamic shape of a brand. The Italian way of Cappelli Identity design (Interview)
Description

A conversation between Luca Cottini (PhD) and Emanuele Cappelli (Creative Director at Cappelli Identity Design and Professor in Brand and Graphic Design at the Rome University of Fine Arts) *...

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A conversation between Luca Cottini (PhD) and Emanuele Cappelli (Creative Director at Cappelli Identity Design and Professor in Brand and Graphic Design at the Rome University of Fine Arts)

* The story of Cappelli Identity Design and the creative soil of its founder (1:27)
* The complementary paths of #academia and #entrepreneurship in creating value (4:40)
* Visual #design as effective communication: the Felliniana & Olivetti Lettera 22 fonts (7:00)
* Dynamic #branding as a relational way to create consistent and flexible identities, and achieve perennial livelihood in digital communication (10:05)
* What is the difference between recognizing a logo and knowing a #brand? (16:35)
* Applying dynamic branding to teaching and the promotion of the #humanities (20:35)

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!
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Author Luca Cottini
Organization Luca Cottini
Website -
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