S01E28 - Leveraging Social Media to Tell (Not Sell) the Impact Story
Jan 27, 2020 ·
16m 55s
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Description
People don’t like to be sold to. On the other hand, people love to learn and become empowered to make their own decisions, especially purchases. Too many brands overlook the...
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People don’t like to be sold to. On the other hand, people love to learn and become empowered to make their own decisions, especially purchases. Too many brands overlook the opportunity of aiding consumers in their journey to discovery and prefer to sell, sell, sell. Something as simple as a Facebook ad has vast potential to leave a lasting impression on the right set of eyes. This week, we talk about social media’s unique ability to tell authentic stories, add value for customers and tie a brand genuinely to its purpose.
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Information
Author | Andrew Tuzson |
Organization | Andrew Tuzson |
Website | - |
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