Risk-Based Authentication Can Improve CX, Cement Loyalty

Jan 24, 2022 · 16m 6s
Risk-Based Authentication Can Improve CX, Cement Loyalty
Description

Andries Maritz, product manager at Entersekt, told PYMNTS in a recent podcast that traditional authentication methods must give way to risk-based authentication that learns legitimate consumer behaviors as eCommerce continues...

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Andries Maritz, product manager at Entersekt, told PYMNTS in a recent podcast that traditional authentication methods must give way to risk-based authentication that learns legitimate consumer behaviors as eCommerce continues to gain ground.
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Author PYMNTS.com
Organization PYMNTS.com
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