We say these phrases so often, we decided to make a whole podcast about them. Today, we explore what they really mean and why we encourage every salesperson to remember them. Put them on your mirror, write them down in your journal, Instagram them… we recite them over and over. Take a listen and use them to motivate you to sell more.   Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources related to John’s top 4 phrases  :  Be Uncommon [Podcast] https://apple.co/3bX7IWo Why Your Deals Are Taking So Long [Podcast] https://apple.co/31V8z6c Executing Great Discovery [Podcast] https://apple.co/2TC1kv5