In this episode of "Hunting Matters," we sit down with Bruce Pettet, the President & CEO of Leupold & Stevens Inc., a leading company in performance sporting and tactical optics. Bruce shares insights from his impressive career, which spans leadership roles at Collective International LLC, Airwalk International, and Brooks Sports Inc. He also discusses his contributions to the National Shooting Sports Foundation and Honored American Veterans Afield (HAVA).

Bruce's achievements include being named one of Advertising Age Magazine’s “Marketing 100” and an “Industry Pacesetter” by Sporting Goods Business Magazine. Under his leadership, Leupold & Stevens has received numerous awards, such as the NASGW Optics Manufacturer of the Year and the Oregon Ethics in Business award.

Join us as we explore Bruce’s journey from founding Collective International to leading one of the world’s foremost optics companies, and his passion for outdoor sports. Learn how his strategic vision and relentless drive have made Leupold & Stevens a leader in the industry.