In this episode, Christian Ponce (Nexthink's Senior Director for Technology Alliances and Field Marketing) joins Tim, Tom, Dina and Megan to explore the complicated relationship between vendors, customers, technology and need.

Christian emphasizes the importance of understanding an audience, especially in the tech space, and shares insights on bridging the gap between marketing and IT. The discussion extends to the evolving role of IT marketers, the challenges of vendor marketing bombardment, and the changing dynamics in technology and innovation.

A great guest and an interesting conversation!

Check out Experience Everywhere on-demand here: https://nexthink.com/experience/replays

For more amazing DEX content, including podcasts, articles and exclusive research, head over to the DEX Hub (dex.nexthink.com).

To hear more interviews like this one, subscribe to the Digital Employee Experience Podcast on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Digital Employee Experience in your favorite podcast player.