Thoroughbred Communicatoins is known across Coastal Georgia as the company behind “Q105.3,” WRHQ.

It’s a hard station for non-locals to figure out. It’s one part “Jack FM,” and another part WXRT. The on-air presentation is mellow, but don’t be surprised if Van Halen’s “Panama” or Matthew Wilder’s “Break My Stride” comes up in between a Tame Impala track. There’s also a significant news presence.

And, people listen – it has a 4.0 share in the overall Nielsen Audio ratings. Is there a secret sauce?

Fifty-one year market veteran Jerry Rogers shares why Q105.3 is beloved by locals, and attracts advertisers, in this fresh RBR+TVBR InFOCUS Podcast, presented by DOT.FM.