Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, giving listeners actionable next steps. Listen in to learn about:

• Bryan and Arielle's favorite radio stations
• Why Bryan and Pierre think ads should be no longer than 90 seconds
• How to write impactful ad copy for audio
• What the listening public really thinks about ads on their podcasts (i.e. did you know they'd be ok with more?)
• Listener behavior as it relates to advertisement consumption on podcasts and on radio
• An instructive note from Bryan about updating your pitch decks!
• And much more!

Here's our favorite idea from this conversation: The job of advertising is to help a brand or product be known before they’re needed. Links:

• The Download
• Sounds Profitable: Narrated Articles
• Pierre Bouvard
• Cumulus Media
• Signal Hill Insights
• Submit to The Podscape
• Podsights
• SquadCast

Credits:

• Hosted by Bryan Barletta and Arielle Nissenblatt
• Audio engineering by Ian Powell
• Evo Terra is the executive producer of Sounds Profitable: Adtech Applied
• Special thanks to James Cridland of Podnews
• Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.