GSfMO #352 October 9, 2012 Barney Adams, founder of Adams Golf, starts part 2 talking about his book “The WOW Factor” based on how he became a successful entrepreneur. For him, every business is a service business. Then he slides into the mission of Adams Golf when he was in charge. We get into a heated conversation on golf equipment and the state of the industry. Golf club makers have 2 concerns; “A&F; Air-born and Forward”. His primary reason for coming onto our podcast was to discuss the Tee It Forward Program that he originated before presenting it to the PGA and USGA. Fred hates the name and lets him know, so we brainstorm new ideas.
https://pdf.pgalinks.com/p-g-a/Tee_It_Forward_Guidelines.pdf

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