Pop Culture's Impact on Commerce

Nov 16, 2023 · 31m 59s

Description

Join host https://www.linkedin.com/in/elenakacan/ in her debut episode of Commerce Experience, as she sits down with Roxy Couse (https://www.linkedin.com/in/roxanna-couse/) and Phillip Jackson (https://www.linkedin.com/in/philwinkle/) to discuss the intersection of pop culture and...

Join host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxy Couse (Head of Strategy at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks how what's hot right now can make or break your online store. Don’t miss this discussion packed full of insider tips and laughs as they reveal how to navigate the fast-changing world of digital merchandising.

Discussed in this episode:

Learn how to ride the wave of the latest TikTok trends and turn them into sales
Tailoring your online experience to fit the needs and desires of your target audience, just like Taylor Swift does with her music
How Beyonce and Taylor Swift are not just icons but marketing geniuses, and key takeaways for your brand

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