Hey it’s Arroe. This is Play It Forward. A look at the unexpected changes endured by entertainers, writers, camera people and all others affected but not infected by the global invasion of the Coronavirus.
Real people. Real stories. The struggle to Play It Forward.
Episode 60: #Imjustakid
In 2002, the group Simple Plan catapulted into the pop-punk spotlight with their infectious debut “I’m Just A Kid” 18 years later, the song has thrusted back into global action with the viral #ImJustAKid challenge on the short form video platform TikTok.
It has family members posing together to recreate a vintage childhood photo with the song’s iconic chorus serving as the soundtrack. The challenge has led to over three million videos, garnering over 2.7 billion views on TikTok
Danny Gillick, TikTok Sr. Manager, Music Content and Label Partnerships. “ TikTok is all about inspiring creativity, bringing joy, and authenticity. An earworm like the nostalgia-filled, ‘I'm Just a Kid’ is as relatable as they come, and our community loves to create incredibly fun content .

That’s Play It Forward. You can listen to the full conversations with these artists on three different podcasts. Like Its Live, Unplugged and Totally Uncut and View from the Writing Instrument found on all digital platforms.