In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, chats with ghostwriter and business strategist Emily Crookston about how to maximize a book’s impact as a powerful marketing tool.

Emily offers authors insightful strategies to seamlessly integrate their business goals into the book-writing process, starting well before the final manuscript is complete.

With her unique perspective, Emily emphasizes that a book isn’t just a standalone project—it’s a crucial element in building a brand, generating leads, and supporting overall business objectives.Listeners will gain valuable advice on the importance of marketing during the writing phase, not just after publication.

Emily explains how engaging potential readers early through tactics like LinkedIn polls for title feedback can build buzz and ensure that the book resonates with its target audience.

Marissa and Emily also discuss the importance of maintaining post-publication momentum, ensuring long-term return on investment (ROI) for authors who use their books to grow their business and gain credibility. 

From overcoming mindset challenges like procrastination to choosing the right title, and the benefits of collaboration with ghostwriters or marketing professionals, this episode is packed with actionable tips for nonfiction authors and publishing professionals.

Whether you’re preparing to write a book or looking to amplify your book’s reach, this conversation provides essential takeaways to ensure your book works as a lasting asset for your business.